Rabbit and The Monkeys have collaborated to deliver an important message about guide dogs.
For Guide Dogs NSW/ACT the Respect My Uniform campaign outlines the importance of respecting a Guide Dog in harness.
The ad shows guide dogs at work when people try to pat them or feed them food.
The concept revolved around the fact members of the public would not distract a police or rescue dog while working. Distractions can be dangerous to them and their handler, and could cost them their job.
Rabbit director Daniel Mitchell says: “There is a serious problem the association faces where dogs are being de-commissioned because of constant distraction from the public, and as a result, trust issues with their owners.”
Credits
Client: Guide Dogs NSW/ACT
GM Marketing &Communications: Charles Ulm
Marketing Coordinator: Daniel Cutlack
Title: Respect My Uniform
Agency: The Monkeys
Creative Director: Morton Halvorsen
Junior Copywriter: Victoria Iles
Junior Art Director: Lisa Eri
Head of Production: Thea Carone
Content Director: Katie Wong-Hee
Production Company: Rabbit Content
Executive Producer: Lucas Jenner, Alex Hay
Director: Daniel Mitchell
Producer: Mike Salter
Cinematographer: Alex Dufficy
Editor: Daniel Mitchell
Colourist: Ben Eagleton
Online Design: White Chocolate
Sound Design: Daniel Mitchell
Sound Mix: Song Zu
