The new evolution of Cadbury Roses reflects the changing taste preferences of consumers.
After 70 years in the Australian market, Cadbury Roses is introducing a number of new and reinvented flavours, as well as new packaging.
The brand refreshment will be supported by a creative campaign, called A Fresh Way to say Thank You, which aims to showcase the evolved assortment across large format and digital out of home advertising.
The ads depict the newly added chocolate varieties, as well as depicting the re-imagined Cadbury Rose classics, all wrapped in the newly renovated style of packaging, acompanied with the tagline "Cadbury Roses - A Fresh Way to say Thank You."
The reinvention includes adapting the layers and textures of already existing classic flavours, such as adding a crunchy texture to the popular flavour Peppermint Crème, creating Peppermint Crème Crunch, following consumer research.
Other reinvented flavours include; Hazelnut Crème Crisp, Turkish Delight, Hazelnut Swirl, Caramel Deluxe, Classic Caramel, Dark Mocha Nougat and Classic Milk.
The campaign also sees the addition of new flavours to the Cadbury Roses range, including White Raspberry, which is now the first white chocolate variety in the range.
Additionally, the shape of each Cadbury Roses piece has been modernised with a more rounded and smooth shape.
Cadbury senior brand manager Jessica Finger says: "This new evolution of Cadbury Roses reflects the changing taste preferences of consumers and addresses customer’s valid feedback.
“Our intention is to continue delivering the best experience for lovers of Cadbury Roses, whilst remaining true to the brand.”
As well as contemporising the product inside the packaging, the Cadbury Roses wrappers have also changed in response to consumer feedback.
