BWM launches refreshing new campaign for Real Ice Tea Co.
Schweppes is encouraging people to take a moment to unwind – no matter where they are – with its Real Iced Tea range in an integrated campaign via BWM Dentsu.
The agency won the project after a competitive three-way pitch. It is BWM Dentsu’s first work for Schweppes since being appointed to the company’s creative roster in January 2016. The ‘Brewed to hit the spot’ integrated campaign is the first major above the line campaign for Real Iced Tea, since launching in September 2013.
The campaign will run across TVC, outdoor and digital.
Credits
Client: Schweppes – Real Iced Tea Co.
Troy Mckinna – General Manager Marketing & Innovation
Murray Raeburn – Group Category Manager Non Carbonated Category
Sarah Green – Category Manager – Tea
Creative Agency: BWM Dentsu
Mark Watkin – Managing Director
Belinda Murray – Client Services Director
Luisa Peters – Senior Onscreen Producer
Ed Carveth – Creative Director
Cam McMillan – Art Director
Jake McLennan – Writer
Leah Papakrivos – Senior Account Manager
The Sweet Shop
Dylan Pharazyn – Director
Kate Menzies – Producer
Post Production – Palace New Zealand
Flagstaff Studios
Stevo Williams – Sound engineer
Media: CARAT
Lauren Doherty
