Caution: This anti-bullying ad may make you cry.
Burger King is taking a stand against bullying in a clever new ad that reveals what matters most to people: a bullied high school junior student or a bullied Whopper Jr.
In the three-minute video, hidden cameras capture people's reactions to boys bullying a high school student. Everyone involved is an actor, but the customers don't know that. There are pained glances and raised eyebrows, but not too many bystanders willing to intervene.
But when customers get their Whopper Jr., which has been "bullied" with a punch that smashes the sandwich into pieces, they react strongly. They curse, ask for the manager, and look bewildered.
The ad takes a heartwarming - and perhaps tear-inducing - turn when a few bystanders do help the victim out. Viewers are also directed to the nonprofit advocacy organization nobully.org at the end of the video.
Burger King is known for its bold advertising, taking out Creative Marketer of the Year at Cannes Lion this year. Earlier this year the brand brilliantly trolled Google Home.
