Seniors reveal secrets.
Independent agency Hardhat has produced Bupa Aged Care’s new content series, Q&Age, to show age is no barrier to great connections.
Over three episodes, Bupa Aged Care residents sit down with children and answer their big questions about Love, Secrets and Technology.
The Q&Age campaign rolled out on Bupa’s socials and website on September 1.
Hardhat ECD Glenn Dalton says the project encourages all people to check on seniors.
"Our seniors have a lot of stories to tell and our kids have a lot of questions to ask. Put them together in the same room and it didn’t take long for those conversations to become connections.”
Hardhat was proud to work with Bupa on this important project that we hope encourages Australians of all ages to check in and connect with our older ones," Dalton says.
Bupa brand manager, Alia Rayan says the project has already had a positive effect.
“Q&Age has brought so much energy and positivity to our residents, not to mention some well-deserved time in the spotlight! Older Australians have fascinating stories to tell and there’s so much we can learn from each other – all you have to do is ask.”
Credits:
Client: Bupa Aged Care
Brand Manager: Alia Rayan
Creative Agency: Hardhat
Executive Creative Director: Glenn Dalton
Managing Director: Justin Kabbani
Senior Art Director: Isha Brown
Copywriter: Molly Robertson
Senior Account Director: Victoria Beranger
Account Executive: Mariah Lantouris
Head of Production: Char Wren
Director: Danny Braunstein
DOP: Daniel Kopel
Photographer: Kim Landy
