Did your dad tackle DIY with reckless abandon? This might strike a chord as Bundaberg pays homage to retro dads.
BCM is bigging up old school dads by paying homage to the 70s and 80s for a Father's Day campaign for Bundaberg Brewed Drinks.
The ad, shot around Brisbane and the Gold Coast, remembers the days when Dads tackled everyday tasks with reckless abandon.
It's part of a social campaign asking super sons and dutiful daughters to share photos of their own dads on Facebook, Instagram and Twitter for the chance to win a $1,000 cash prize and a batch of personalised Bundaberg Brewed Ginger Beers.
Paul Cornwell, BCM managing director, said: “We wanted to tap into the growing trend of people sharing vintage pictures of their parents on significant occasions. Father’s Day is often overlooked in the marketing calendar, so we set out to create a compelling campaign to celebrate the fathers we grew up with.”
John McLean, CEO of Bundaberg Brewed Drinks said “We felt Dads deserved a proper tribute this Father’s Day and this video is guaranteed to take you on a laughter-filled trip down memory lane. Having been brewing for generations, we take time to do things the traditional way. A celebration of the Old School Dads therefore felt like the perfect platform for us to help communicate our brand story.”
Credits:
Agency: BCM
Client: Bundaberg Brewed Drinks
Creative Director: Peter Goodall
Writer: Nick Ikonomou
Art Director: Steve Schollum
Agency Producers: Shane Ford and Hannah Perry
Account Service: Paul Cornwell, Tim Higginson, Gemma Boucher, Sarah Fitzpatrick
Production Company: Cartel Film Production
Director: Gerard Lambkin
Producer: Damion Tiernan
Post Production: Alt Vfx
Music: Ack Kinmonth
Sound: Cutting Edge
