Budweiser claims isn't backing down with its latest ad about beer, clearly targeted towards hard-as-nails men.
Budweiser uses clydesdales, not ponies in its latest beer ad that's full of blokey imagery and edgy beats.
The Super Bowl spot takes us through the parts of the beer-making process with brutish blokes.
In what appears to be a dig at the craft beer market, making Bud is not a hobby, it's a much more serious. Budweiser is big and its liquid amber is manly and not to be sipped - the sort of stuff enjoyed by rock stars and sports winners.
Budweiser is also not imported, nor a fruit cup (whatever that means) and most definitely is not backing down.
Budweiser says its beer is not for everyone, and one suspects this advert won't be either.
