About being taking care of, when the unpredictable happens.
A new campaign for Budget Direct by 303 MullenLowe dramatises the potential peril mums across Australia face with Mother’s Day just around the corner
Titled ‘Bath Bubble Trouble’ and launching this week, the latest epic episode in Budget Direct’s ‘Insurance Solved’ campaign series via 303 MullenLowe features the aftermath of a dodgy bath bomb purchased from a Mother’s Day stall.
It is the third major ad launched by Budget Direct in the past six months as part of its latest series.
All feature the recurring characters of Sarge, Jacs and Chief, who have become the familiar and much-loved faces of the campaign platform.
303 MullenLowe MD, Joanna Gray, said the distinct and humorous storytelling style of Budget Direct campaigns continues to engage Australian audiences in the right way, and has become a mainstay of the brand.
"We’re proud to unveil this next episode, which we hope will continue to keep Budget Direct’s products top of mind and heart," said Gray.
Budget Direct's chief growth officer, Jonathan Kerr, said Budget Direct 'Insurance Solved' is all about being taking care of, when the unpredictable happens.
"In turn we have found great success in bringing our proposition to life in an unpredictable and engaging way," said Kerr.
"‘Bath Bubble Trouble’ celebrates that approach in dramatic style while highlighting the outstanding value and protection offered via our Sum Insured Safeguard option, available in Budget Direct’s Home Insurance.”
The campaign will be live across TV, cinema, online, radio, OOH and more from this week.
Credits:
Budget Direct
Chief Growth Officer, Growth Ops - Jonathan Kerr
General Manager, Marketing and Communications, Growth Ops - Warren Marsh
Senior Marketing Manager, Marketing, Media & Acquisition, Growth Ops - Katie Lansdale
Associate Director, Marketing, Media & Acquisition, Growth Ops - Tom Johns
303 MullenLowe
Chief Creative Officer - Bart Pawlak
Creative Director / Head of Art - Adam Whitehead
Senior Copywriter – Craig Merrett
Senior Art Director – Zac Goldberg
Managing Director - Joanna Gray
Group Business Director - Ben Glasson
Head of Broadcast – Honae MacNiell
Production Partners
Production Company - Good Oil Films / Rattling Stick
Director - Daniel Kleinman
Director (2nd unit) - Dave Wood
DOP – Danny Ruhlmann
DOP (2nd unit) – Jason White
Executive Producers - Sam Long / Johnnie Frankel
Producer – Catherine Warner
Editor - Mark Burnett @The Editors
Post Production – Blockhead VFX
VFX Supervisor – Nigel Mortimer
VFX Producer – Charlotte Plowman
Music and Sound Company - Sonar Music
Original Composition - Matteo Zingales
Producer – Haylee Poppi
Sound Designer - Timothy Bridge
Stills Photographer – Jamie Macfadyen, LOUIS & CO
Retouching – Limehouse
