A leaf-blower induced tornado from an over-zealous weekend gardener.
Budget Direct’s ongoing position as Insurer of the Year is celebrated in a new instalment of its successful Insurance Solved campaign, developed by 303 MullenLowe.
Live this month, the new Blown Away campaign features Budget Direct mainstays Sarge, Jacs and Chief explaining the benefits of the insurer’s award-winning insurance products, while dealing with the leaf-blower induced tornado of an over-zealous weekend gardener.
It is the second in a new series of ads using the established Insurance Solved tagline and positioning. The campaign platform has proven highly successful at keeping the brand and its most award-winning insurance products top of mind among consumers by using engaging and entertaining creative.
303 executive creative director Bart Pawlak said: “Budget Direct have always appreciated the importance of entertaining Australia, while delivering news about its very tangible solutions to insurance conundrums. The Insurance Solved platform, as embodied by brand stalwarts Sarge, Jacs and Chief, continues to present the perfect opportunity to inform our audience, while indulging their imaginations and having a little fun.
“Together with world-class production partners in Goodoil, Rattling Stick, Blockhead and Sonar Music, we’re consistently able to create stories that thrill, as much as they provoke thought about your current insurance arrangements.”
Jonathan Kerr, chief growth officer at Budget Direct said: “Budget Direct are Australia’s most award-winning insurer - this has been reaffirmed today as we can proudly announce that we’ve been awarded Canstar’s 2023 Insurer of the Year.
"That’s two years in a row taking out Canstar’s top award and now six years in a row as Money Magazine’s Insurer of the Year.
"In a year where it’s likely that Aussies will be looking for the best possible value from their insurer we wanted to remind everyone, that we remain Australia’s most award-winning insurer.”
Blown Away can be viewed across TV, BVOD, Cinema, OOH, radio and online.
Credits:
Budget Direct
Chief Growth Officer, Growth Ops - Jonathan Kerr
General Manager, Marketing and Communications, Growth Ops - Warren Marsh
Senior Marketing Manager, Marketing, Media & Acquisition, Growth Ops - Katie Lansdale
Associate Director, Marketing, Media & Acquisition, Growth Ops - Tom Johns
303 MullenLowe
Executive Creative Director - Bart Pawlak
Creative Director / Head of Art - Adam Whitehead
Art Director – Zac Goldberg
Copywriter – Craig Merrett
Managing Director - Joanna Gray
Group Business Director - Ben Glasson
Head of Strategy – John Linton
Senior Broadcast Producer – Honae MacNiell
Production Partners
Production Company - Good Oil Films / Rattling Stick
Director - Daniel Kleinman
Director (2nd unit) - Dave Wood
DOP – Danny Ruhlmann
DOP (2nd unit) – Jason White
Executive Producers - Sam Long / Johnnie Frankel
Producer – Catherine Warner
Editor - Mark Burnett @The Editors
Post Production – Blockhead VFX
VFX Supervisor – Nigel Mortimer
VFX Producer – Charlotte Plowman
Music and Sound Company - Sonar Music
Original Composition - Matteo Zingales
Executive Producer - Sophie Haydon
Sound Designer - Timothy Bridge
Stills Photographer – Jamie Macfadyen, LOUIS & CO
Retouching – Limehouse
