Bridgit allows Australian homeowners to secure their next home before they have sold.
Bridgit is taking its first brand campaign to market after generating $500m in applications processed via the non bank lender in the last 12 months.
Bridgit allows Australian homeowners to secure their next home before they have sold, using its proprietary technology to provide real time credit solutions.
The campaign is rolling out across TV, online and digital, and introduces Bridgit to the market through a character named ‘Bridget’ through a hero video from independent creative agency Chello.
Bridgit founder Aaron Bassin said: “Our rebrand will help us reinvigorate the category and build a brand and business fit for the customer of today. Talking to people like people and showcasing how Bridgit can help Australians progress to the next stage of their lives. The campaign is designed to introduce us into the market in an exciting way which we think Aussies will find entertaining and memorable."
Sydney-based independent creative agency Chello has previously worked on creative for brands such as Shopify, My Muscle Chef, Volkswagen, Mirvac and the ASX.
Chello strategy director David Coupland said, “Through our research we had found that Bridgit was uniquely placed to define a new category of lending, one that had been designed with the expectations of today’s tech-enabled borrower in mind."
Chello creative director Jenny Lennon added: “The advert was designed to encapsulate the sense of surprise and delight people have when they first discover and experience Bridgit, highlighting the impact it has on their lives and the opportunity it represents. This is showcased in the context of Bridget's confidence... and then misunderstanding."
The campaign also saw Bridgit engage media agency Delany Advertising & Media for buying and planning.
Credits:
Bridgit
CEO and Co-founder: Aaron Bassin
Head of marketing: James Arnold
Marketing coordinator: Aleisha Smith
Chello associate Creative Director: Jenny Lennon
Senior copywriter: Charlie Roberts
Strategy director: David Coupland
Director: Shea Bennett
Producer: Ceri Jones
Production assistant: Lauren Barrett
Account director: Ben Wall
Design director: Natalie Wong
Senior designer: Becky Gillis
Junior motion designer: Isabelle Coury
Production
Cinematography: Don Buppapirak
Steadicam Op: Max McLachlan
Production Designer: Bianca Chong
Colorist: Nicholas Andrews
Sound Mix: Mighty Sound
Delaney Advertising & media director: Rohan Delany
General manager: Eloise Buhne
