The fun of travel starts with a world of possibilities.
Booking.com is launching a campaign to show that booking a trip is half the fun.
Starring Emmy Award winning, Academy Award and Golden Globe nominated American actress and producer, Melissa McCarthy, this continuation of the Booking.yeah campaign will debut live during the upcoming “big game” on February 13, which Booking.com will once again be giving away half a million dollars in holidays.
The brand aims for all travellers to truly have the “Booking.yeah” feeling - from the minute they start exploring the array of amazing hotels, homes and unique properties on the site, to hitting the “book” button and then excitedly anticipating their journey ahead, and of course, enjoying the trip itself.
Melissa McCarthy said: The fun of travel starts with a world of possibilities, so I hope the ad gives everybody the inspiration to book their next trip with Booking.com and bring their travel dreams to life. Of course, all of this is to be done while singing "Somewhere, Anywhere."
Arjan Dijk, senior vice president and chief marketing officer at Booking.com, said: “This year’s Booking.yeah campaign aims to showcase that Booking.com is the most reliable platform to book a trip, no matter where travellers want to go, with features including instantly bookable holidayrentals, free cancellation on most bookings, verified reviews, great deals and more.
"The incomparably talented Melissa McCarthy truly helped bring the creative to life with the message that we hope will resonate with Americans - the best way to book your stay in the U.S. is through Booking.com - and we couldn't think of a better time to kick off the campaign than the ‘big game."
