Bonds is by Aussies, for Aussies whether you're a dog walker, graffiti artist or singer.
Bonds has unveiled its latest digital campaign, 'By Aussies For Aussies', featuring local dog walkers, singers and artists.
Each film follows an Aussie's day-to-day activities in Bonds clothing and links back to the brand's blog.
The first video features Tom, sporting a Bonds hoodie, and his dog Captain playing in the park.
“There isn’t a better example of Aussies pursuing their passions than Tom Lillecrapp of the dog walking adventure start-up, Tom + Captain.
Tom and his gorgeous weimaraner, Captain, along with a team of experienced dog walkers provide off-leash, multi-terrain adventures around inner city Melbourne,” the post says.
Next up is solo artist Thandi Pheonix, who wears a pair of Bonds tracksuit pants.
“Stamping her mark on the on the Sydney soul and electronic scene is Aussie R’n’B artist, Thandi Phoenix. With a sound that is raw and emotive, Thandi kickstarted her career in 2015 by collaborating with Ta-ku, B-Wise and Coin Banks,” the blog says.
Steen Jones is the third Aussie featured, who dons a Bonds tshirt and pair of trackies.
“As someone who lives and breathes his work, Steen Jones is a self-described ‘artist, adventurer, dreamer and achiever.’ A fearless freelance artist and founder of Few and Far Collective, the graffiti-inspired creative uses everything from his body to murals as his canvas.”
The series began rolling out over Bonds' YouTube and social pages in mid-May.
