Even your undies are getting into the Christmas spirit, with Bonds launching its first product range for the festive season.
Glittering gold? Check. Star and confetti prints? Check. Check. Bonds has launched its 2014 Christmas campaign,titled "Shine Bright," and it certainly delivers on the promise.
It's the first time the retailer has created a product range specifically for the festive season, which a newly released TVC to match.
Directed by Campbell Hooper of The Sweet Shop, the 60-second TV ad features music from American band Parade of Lights, which will be released on iTunes in Australia later this month.
"We’ve always celebrated Christmas at Bonds, but this year is extra special with the creation of our Shine Bright range," Bonds general manager of marketing Tanya Deans said.
"The bright and colourful prints are designed to capture the fun and wonder of the festive season and we wanted this campaign to do the same”.
The Bonds Shine Bright range is available in all Bonds stores, Big W, Target, Myer, David Jones, Harris Scarfe, Best and Less and online.
Credits:
Client: Bonds
Group General Manager: Anthony Heraghty
General Manager of Marketing: Tanya Deans
Senior Marketing Manager: Emily Small
Senior Brand Manager: Caroline Bourke
Brand Manager: Josh Woods
Agency: Clemenger BBDO, Melbourne
Creative Chairman: James McGrath
Senior Copywriter: Hilary Badger
Creative Team: Elle Bullen and James Orr
Planning Director: Michael Derepas
Senior TV Producer: Emma Johnson
Managing Partner: Simon Lamplough
Account Director: Katy Morgan
Production Company: The Sweet Shop
Director: Campbell Hooper
Producer: Ben Dailey
Executive Producer: Edward Pontifex
Managing Director: Wilf Sweetland
DOP: Autumn Durald
Production Designer: Guy Treadgold
Editor: Campbell Hooper
Visual Effects: Mat Ellin, Beryl
Music Production: Karl Richter, Level Two
Sound Engineer: Paul Le Couteur, Flagstaff
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