Bonds brings back former ambassadors including Rachael Taylor, Ruby Rose, Miranda Kerr, and Jack Vanderhart to celebrate 100 years.
Iconic Australian brand Bonds is celebrating its centenary year with the #BONDS100 campaign in which it reintroduces some of its former ambassadors including Rachael Taylor, Kelly Gale, Samara Weaving, Ruby Rose, Miranda Kerr, Elyse Taylor, Jack Vanderhart and Sarah Stephens.
The clothing retailer will also re-launch some of its classic undies, considered to be the staple of many an Australian wardrobe: the Bikini, Boyleg, Chesty, Tube Bra, Guy Front, Sloppy, Trackie, Keenie, Cottontail and newest style, Hot Shortie.
The 'Classics' campaign will appear on run outdoor billboards, shopper lites, at POS and across online. Working closely with Bonds, the campaign was created and directed by The ARC Factory.
