With all the gusto of Forrest Gump's run, crossed with a crazy-town-attack straight from a zombie flick, how exciting can bread get? Helga's knows.
To mark the launch of Goodman Fielder's new low carb baked goods from Helga, the team at Joy has collaborated with GoodOil Films to cook up a lively commercial.
Pankaj Talwar, chief marketing officer at Goodman Fielder, said: “This innovation is a category first, addressing a key category barrier of carb avoidance. The campaign will drive mass awareness of the new range in a way that is engaging, distinctive, and so vividly demonstrates the desire for ‘the bread that everyone wants’.”
Credits
Creative: Joy
Executive creative director: Christy Peacock
Creative director: Dean Hamilton
Producer: Sarah Cowen
General manager: Simon Ludowyke
Production: GoodOil Films
Director: Matt Murphy
Producer: Chana McLallen
Sound: Sonar Music
Composer: Antony Partos
Sound designer: Stuart Welch
Mix engineer: Stuart Welch
Post production: Method
Editor: Drew Thompson
Grader: Andrew Clarkson
