A lifetime love affair with two wheels.
Bikesales, part of Australian auto marketplace carsales, has launched a digital advertising campaign that celebrates motorcyclists’ lifetime love affair with two wheels – showcasing bikesales is with Australians all the way.
As the place to buy and sell both new and used motorcycles, bikesales is the platform that fosters motorcycling passion over a lifetime – from childhood right through to older age.
The new ‘A lifetime of bikes’ campaign celebrates this fact, with both male and female characters taking the audience through the evolution of their own motorcycle buying journeys – starting with their very first bikes and ending with their latest rides.
Produced in collaboration with creative and production agency Two Tractors, the campaign will consist of two 15-second hero adverts, as well as a number of shorter clips showcasing various features of the bikesales website.
carsales EGM – marketing, content & customer, Rafael Constantinou, says while Australians may think of cars getting them from A to B, motorcycles are also becoming an alternative for many.
"Since 2019, there has been a 72% increase in the number of motorcycle buyers in Australia. The aim of the campaign is to position bikesales as the only place to research, buy and sell motorcycles and increase awareness of its unique and helpful features – while also showing that Bikesales is indeed ‘with you all the way’," he says.
“We want to accelerate Bikesales awareness and engagement to motorcyclists – both commuters and enthusiasts."
Rick Hargreaves, Two Tractors co-founder, says the company has had a lot of fun bringing personality and humour to this campaign and it’s been a brilliant collaboration with the Bikesales team.
"The combination of actors and animated elements, mirroring the Bikesales interface is such an effective way to showcase the simplicity of researching and buying a motorcycle on bikesales.com.au," he says.
The campaign will run in four major states across paid digital channels, including YouTube, Facebook and more.
