Australia is the land of the great outdoors. But, depending on whether you have a big backyard or a tiny apartment balcony, outdoors can be different things to different people.
Luckily, Ikea's 2015 outdoor range has somethng for everyone. The campaign, by The Monkeys, is inspired by the idea that while there are myriad Aussie backyards, all shapes and sizes, for many people their outdoor area is the most important space in the house.
Ikea Australia external communications and media manager Peter Moore said the importance of outdoor spaces is even more apparent over summer and holiday months.
"Whether you are looking to cook, relax or entertain in these areas, we set out to show that Ikea has everything you need to turn any space, no matter the szie of your budget, into the great outdoors. All you've got to do is add sunshine."
The campaign will run on OOH and digital display.
