Across social media and on street posters.
Australian camping festival Beyond The Valley in Victoria has confirmed its return this New Years for its 9th edition.
The four-day festival launched its marketing campaign across social media and on street posters, surrounding the theme: Experience Life In Technicolour.
Paying homage to films like Pleasantville and The Wizard of Oz, the campaign sees ordinary life presented in black and white - except for the people and objects connected to Beyond The Valley which are portrayed in bright technicolour.
"We wanted to take a different approach to launch Beyond The Valley this year. Amid ongoing discussions surrounding the challenges festivals face globally, we aim to remind everyone of the joy and vibrancy that festivals bring to people’s lives," Untitled Group co-founder and managing partner Christian Serrao said.
"Our teaser video encapsulates this by portraying ordinary life as dull and monochrome, which comes to life and colour through Beyond The Valley."
