By joining Tiger Air's Infrequent Flyer Club you will get absolutely nothing, except a membership card. Which you will have to print off yourself.
Second place school sports ribbon-red, bin-green, beer and boring white— these are just some of the exciting colours you can choose from for your Infrequent Flyers membership card. And you will have to print it off yourself at home.
Tiger Air's new club is celebrating those who fly infrequently and by joining you get very little, apart from Tiger's everyday low prices. The club offers gourmet dining, provided you cook the food at home and in-air entertainment in the form of making paper planes. Riveting!
The underwhelming offer and ad, created by McCann Melbourne, has come soon after Tiger's campaign launch which attracted significant media attention. The Infrequent Flyer Club now has more than 500 000 members.
Tiger's "chickens" ad will feature on cinema screens nationally, reminding infrequent flyers that they are the wind beneath Tiger's wings.
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