UBET wants footy fans to be able to watch as much AFL as possible, but it knows that to do so they have to keep the other half happy.
UBET wants footy fans to be able to watch as much AFL as possible, but it knows that to do so they have to keep the other half happy.
Ambassador for the brand and former AFL legend Jonathan Brown is coming to the rescue, helping punters earn ‘Browny Points’ so they can watch more footy this season.
In the digital and social campaign launched by UBET, Brown aka Browny, demonstrates how helping out around the house and being more romantic can earn favour with the other half, asking, ‘Can we help punters watch more footy this season?’ and calling on fans to show how they earn Browny Points with the hashtag #UBETWECAN.
UBET have built on the idea, creating a 90 second launch video with shorter, topical executions to follow.
The Browny Points campaign was launched today and will run on UBET’s social media channels, as well as through an integrated campaign with Melbourne’s Nova breakfast show, which Brown has been hosting since January. Brown will also host a ‘Browny Points’ activation at the Southbank Spillway in Melbourne from 11am today.
Credits:
Y&R Group (Creative)
Carat Brisbane (Media)
Penny Glasson – General Manager Brand (UBET)
Kent Madders – Marketing Manager (UBET)
