The creative agency also created a TVC for the RSL to showcase its “all-in” offering for visitors.
Ballina-based creative agency Barefruit Marketing has created a rebrand and TVC campaign for the Ballina RSL.
The TVC is the culmination of 15 months’ work, resulting from the development of a strategic marketing plan.
The rebrand focuses on the Ballina RSL’s “all-in” offering.
The ad showcases the RSL’s appeal to a vast range of audiences by highlighting everything that is available under one roof.
It also cleverly picks out the words “all-in” that appear in its place name Ballina.
“We were really excited when we received this brief, not only to be considered by the RSL but also to work on such an iconic brand," Barefruit branding and strategy director Jo Schultz says.
“The project was a team effort from the start, with the input and experience from the RSL’s management team coupled with our seasoned creatives and strategists we have delivered a marketing plan, TV commercial – featuring many of the agency and their children – and a whole rebrand.”
“This is what I love about working with an independent agency. We are an experienced bunch of international talent from major agencies who can bring this knowledge to great brands such as the Ballina RSL, working smart and getting the most out of budgets.”
Bill Coulter, Ballina RSL CEO, says the rebrand and new campaign were "major undertakings" for the business.
“Working with the Barefruit team we now have a marketing plan, fresh and exciting new brand and a TVC managed and produced by Barefruit and shot by Rest Your Eyes to let our community and visitors know what we have to offer," Coulter says.
"All in under 15 months. We are really proud of the end result”.
