The campaign builds on the brand's new creative platform developed by The General Store.
This year Barbeques Galore is serving up a Father’s Day gift that the whole family will love.
A continuation on from the brand's new creative platform, Barbeques Galore is back helping Australian dads Barbeque Better in their latest iteration of the Now You’re Cooking campaign.
Last time they tapped into the insight Australians live with barbeque anxiety and that with the right equipment and expertise -- as offered by Barbeque Galore -- Aussies can master the art of barbequing and become a 'BBQ Legend'.
They did this by showcasing the newly acquired skills of Ray, the employee at a company barbeque.
Still based on the insight of BBQ Anxiety, this time it’s dads turn to be upskilled into a barbeque legend.
Showing everyone the sad sight of a plate of blackened sausages and a dad missing eyebrows from what looks to be a seriously disastrous BBQ; Barbeques Galore is encouraging families across Australia to no longer settle for dads bad barbequing.
Promising the range, the knowledge and the price, Barbeques Galore is motivating the family to help dad this year become the BBQ Legend he was born to be.
Entering a competitive trading period in the lead up to summer, the Father’s Day campaign uses humour, an epic soundtrack and voiceover from comedian Sam Simmons, to bring home Barbeques Galore new brand personality.
“When we first developed the Now You’re Cooking platform we really saw its potential to bring us consistent opportunities to talk to customers," Barbeques Galore general manager of marketing Mike Ainsworth says.
"The Father’s Day campaign is a moment we eagerly celebrate every year as we start that move towards warmer and longer days. With the Now You’re Cooking platform we’ve really been able to see how strong this platform is and how quickly it has established itself. We can’t wait to show you what else we have in store for you.”
The new brand platform was designed to amplify Barbeques Galore’s position as the destination barbeque retailer.
"This platform really allows us to amplify our human truths around BBQ performance anxiety," The General Store partner and chief strategy officer Danny Lattouf says.
"And with Jimmy, we've really had some fun that we think our audience is going to love. The Sam Simmons VO is a hilarious cherry on top."
The Father’s Day campaign launches this week across TV, online, radio, OOH and in-store and is the second installment from agency of record, The General Store, who developed the new creative platform.
Credits:
BBQs Galore
Angus McDonald - CEO
Mike Ainsworth - General Manager, Marketing & Customer
Noelle Alphonse - Marketing & Brand Manager
The General Store (Strategy & Creative)
Chris Scott - Creative Director
Steve Carlin - Creative Director
Darren Bailey - Producer
Harry Antonakos - Designer
Cameron Creagh - Editor
Olivia Kaufman - Group Account Director
Michelle Herfkens - Project Manager
Danny Lattouf - Partner & CSO
Infinity Squared (Production)
Dan Reisinger - Director
Chris Seeto – Producer
Kieran Fowler - DOP
Mike Price - Production Designer
Stevie Ray - Casting
Maria Papandrea - Costume
Brad Hurt - Editor
Marcus Timpson - Grade
VFX White Chocolate VFX
Neil Bailey - Stills Photography
Mark Brandis – Music & Sound Mix (Ism Studios)
Carat (Media)
Scott McCaffrey - Group Account Director
Amanda Florence - Client Manager
