Paul Nagy: “This campaign is informative, entertaining and was a hell of a lot of fun to make."
Bankwest has launched everyday banking via Union, building on the brand platform 'Bank Less'.
‘Everyday Banking’ has launched across Sydney and Western Australia, targeting ambitious career builders aged 18-34.
The campaign demonstrates how Bankwest’s everyday banking solutions, including the Bankwest App, enable consumers to live in the moment and pursue their dreams whilst remaining in control of their finances.
Bankwest chief customer officer, Paul Vivian: “As the pandemic has demonstrated, we aren’t always in control of restrictions in life and many of us can relate to holding off on a dream or activity over the last two years. “
“Bankwest helps customers take control of what they can — their money — so they’re able to enjoy life with a little more independence and less holding back. We want our customers to stay on top of their spending and saving — and easily plan, track, and achieve their goals.”
Union Executive Creative Director, Paul Nagy: “This campaign is informative, entertaining and was a hell of a lot of fun to make. We love working with Bankwest and our partners to bring these much loved spots to life.”
The Everyday Banking campaign will run across BVOD, out-of-home, digital, social, POS and radio/audio.
Credits
Bankwest chief customer officer – Paul Vivian
Executive manager, Go to Market – Monique Nicolls
Marketing outcome owner, Go to Market – Kassandra Cunningham
Marketing outcome manager, Go to Market – Steven Vilensky
Senior manager, marketing strategy & development – Mariko Aoki
Media marketing manager – Caroline Mitchell
Brand manager – Lara De Carli
Union
Client partner – Daniel Bevins
Group account director – Manuella Perche
Chief creative officer – Paul Nagy (VMLY&R)
Senior copywriter (VMLY&R)– Zander Williment
Senior creative (VMLY&R) – Mick Pollard
Account manager – Liam Windel
Junior account Manager – Mia Bulatovic
Communications manager – Kendall Nicholls
Digital manager – Tia Martinez
Digital associate – Dylan Mazza
Chief experience officer – Sive Buckley
Social creative lead – Lauren Mathieson
Social & motion designer – Timothy Ho
Senior producer (VMLY&R) – Rachel Devine
Animation – Buck
