Good on ya mum is in the mix. BMF's work for Tip Top means you can drop the bass and remake an iconic jingle.
Celebrating 50 years on the market, Aussie household brand Tip Top is thanking mums who spend all their dollars and time baking.
BMF has created an online platform titled 'Good on ya mum' where you can select your own melody, beats, effects and lyrics to create a compilation.
Tip Top's group marketing manager, Justine Cotter, said: “Aussies have grown up singing along to Tip Top’s ‘Good on ya mum’ jingle, making it one of the most recognisable tunes in the country. The jingle celebrates the effort mum goes to for her family and we are excited to provide an interactive platform that allows Aussies to create their own unique, personalised, and meaningful song to dedicate to their mums.”
Create your Tip Top tune here.
The campaign is running across out-of-home, TV, in-store and radio.
Credits
Client: Tip Top
Creative: BMF
Executive creative director: Cam Blackley
Music and sound production: Lukas Farry @ Sound Reservoir
PR: Frank PR
Media: Carat
Packaging, BTL and OOH creative: Saltmine Design Group
