Celebrating the innovation, passion, and resilience inherent in Australia’s startup ecosystem.
Amazon Web Services Inc. (AWS), an Amazon.com company, today launched a content marketing campaign called Prove What’s Possible via TBWA/ Eleven, which recognises the innovative spirit, tenacity, and resilience of Australia’s technology-driven startups.
The campaign consists of two new online video series, ‘Found to Founded’ and ‘Billion Dollar Napkin,’ the campaign aims to inspire the nation’s future founders to pursue their big ideas with the power of cloud technology.
The campaign launched today across digital, social, and podcast platforms. It follows the recent national AWS Australia brand campaign, Curiosity Kid, and is part of AWS’s ongoing efforts to raise awareness of how Australian businesses can grow and innovate by harnessing the power of cloud technology.
The Prove What’s Possible campaign shines a light on founders who are leveraging AWS to drive industry transformation, positively impact their communities, and build a better world for the future. From machine learning-powered 3D mind maps that revolutionise neurosurgery, to an NFT-based game built on the Ethereum blockchain, to a homegrown cryptocurrency platform making it easier to trade and invest, the Australian businesses featured demonstrate that even though it is challenging to launch and grow a successful startup, with a big idea and the right support, it is possible.
John Kearney, head of startups, Australia and New Zealand, AWS, said: “Through the Prove What’s Possible campaign, we’re celebrating the innovation, passion, and resilience inherent in Australia’s startup ecosystem, showcasing founders from a broad cross-section of backgrounds and industries who are brave and bold enough to find new solutions to some of society’s biggest challenges.
“Launching and growing a startup is not an easy journey – founders dig deep within themselves to find the courage to solve problems that have never been solved before, and spot possibilities where many others see limitations. This pioneering spirit is what inspires us at AWS, too – that’s why, for over 15 years, we’ve helped more startups launch, build, and succeed than any other cloud provider, offering the technology tools, mentorship, and technical support to enable startup founders to bring their ambitious, world-changing ideas to life, and prove what’s possible.”
‘Billion Dollar Napkin,’ a filmed podcast series consisting of six 30-minute episodes, features in-depth interviews with startup founders who discuss the trials and tribulations they faced from ideation, to launch, to scale, as well as their startup’s growth journey powered by AWS.
Hosted by Australian television and radio personality, Adam Spencer, ‘Billion Dollar Napkin’ aims to reveal the personal and often unseen side of a startup’s success story. Throughout the series, Spencer digs into what makes founders tick.
Spencer said: “The thing you realise throughout the course of this series is that while many entrepreneurs-in-the-making have a billion-dollar idea, so few will actually go through with it.
“These are the founders that have taken that leap of faith, separating them from the rest. It was a blast to get to pick their brains about how they risked everything to fully commit to their idea, and the success they’ve enjoyed as a result.”
Credits:
Eleven / TBWA / Bolt
