Highlighting how AWS enables powerful innovation in our everyday lives.
Some of Australia’s most well-known organisations are making their mark on the world map. From YouFoodz to Smiling Mind to Swimming Australia, they all have one thing in common: they leverage technology innovation to scale and succeed globally.
Powered by Amazon Web Services (AWS), the organisations have built customer trust and strengthened perceptions of their brand – both in Aussie homes and abroad.
To celebrate these local heroes, and after a decade of being available in the country, AWS has launched its first Above the Line (ATL) brand campaign in Australia.
Part of a global campaign, featuring customers including F1, Pinterest, LG, McDonald's, Taco Bell, GE, Hulu, BMW and more, the “Curiosity Kid” highlights how AWS enables powerful innovation in our everyday lives.
The videos demonstrate a range of different interactions with the AWS customers through the amazed eyes of children who proclaim, “How is this possible?”. The answer is ‘AWS is how’.
This campaign marks AWS Australia’s first foray into mass ATL advertising on all major TV channels (and respective multi channels), social and digital.
In a recent LinkedIn survey, 9 in 10 marketers recognised that brand building is just as important to driving long-term revenue growth in B2B as it is in consumer marketing. With the B2B sector driving the world’s economy, there is an immense appetite for creativity in how the industry communicates with the world. And the Aussie B2B marketers are stepping up – almost all (95%) reported growing “creative confidence” and are more confident with producing creative campaigns.
AWS’ Curiosity Kid demonstrates just that – a bold new approach to B2B storytelling and engagement. It’s a unique way to help drive AWS' brand recognition and reputation among the target audience of IT and business executives.
Rianne van Veldhuizen, managing director of Australia-New Zealand for AWS, said: "AWS Australia is proud to play a key role in helping homegrown, local brands start, grow, and expand globally. By powering the digital infrastructure that enables them to innovate and scale, our customers can focus on what they do best.
"The impact our hundreds of thousands of active customers have had on the daily lives of Aussies has been immense and we’re excited to share our story and brand with more Australians, demonstrating how the world's most comprehensive and broadly adopted cloud platform is helping Aussie organisations succeed.
"Curiosity Kid is just the beginning for us and we will continue championing the stories of our customers’ success and innovation.”
