A three-part ad series to release its latest product ‘Smashed Avo’ to shelves.
Brisbane-based creative agency SLATE Media has been appointed to AvoFresh as its video campaign partner for 2024.
The appointment will see SLATE Media work across new and existing product promotions for AvoFresh. The latest, a three-part ad series to release AvoFresh’s latest product ‘Smashed Avo’ to shelves into Australian supermarket Woolworths, and other retailers.
“AvoFresh is a brand on the rise, and we're thrilled to partner with them at this pivotal moment. We believe a fresh perspective, informed by deep consumer data insights, is crucial," SLATE Media creative director Matt Pettigrew said.
"We're committed to developing innovative campaigns that not only resonate with existing customers but also captivate new demographics to drive brand growth."
AvoFresh marketing manager Shika Finnemore said smashed avocado is an iconic breakfast staple that Australians know and love.
"To support the launch of our AvoFresh Smashed Avocado we wanted to create a fun, engaging campaign that customers could relate to," Finnemore said.
"SLATE has taken our vision and delivered three videos that really highlight the convenience of AvoFresh being always ripe and always ready to eat."
Credits:
Creative Agency: SLATE Media
Founder/Creative Director: Matt Pettigrew
Co-Director, Editor, Sound: Toby Hobart
Account Director: Alexander Dang
Producer: Mia Grunwald
DP: Jack Martin
Colourist: Julienne Pancho
CGI assist: Mitchell Anderson
Client: AvoFresh
Marketing Manager, Food Stylist: Shika Finnemore
CGI: UMPF Design
Patrick Arnold - Director/Founder
Voiceover: Brooke MacGregor
Gaffer: Jake Pace
