Be a force for good when you invest with heart.
Australian Ethical and Paper Moose are out to prove that money be a force for good when you invest with heart.
'Love Money' works to educate Australians that it's OK to love money, when it's invested in well. Every Australian has the opportunity to build a healthy nest egg and contribute to a healthy planet too.
This is the third campaign Paper Moose has created for Australian Ethical, an investment management company that allows customers to invest ethically – with both the head and the heart.
Nick Hunter co founder and CEO of Paper Moose, said: “Thinking of the kind of person that says , “I love money” out loud probably wouldn’t conjure up a flattering image. But let’s be honest, we all want to know we’ll have enough money in retirement to live comfortably. We’re letting Australians know their money can benefit them and the Earth.”
Australian Ethical head of brand & content Alexander Pace said: “We wanted to make sure this campaign stood out in a sea of super funds. We think it’s distinctive, fun, and colourful, and will appeal to the increasing number of Australians who want to invest their money – and super – ethically."
'Love Money' is live now across OOH, free-to-air TV, BVOD and online.
Credits:
Client: Australian Ethical
Head of Brand and Content: Alexander Pace
Brand Campaign Manager: Josephine Hasrouny
Visual Lead Connie Leung
Agency: Paper Moose
Executive Creative Director: Nick Hunter
Head of Strategy: James Sykes
Creative Director: Jeremy Willmott
Creative Director: Kate Holdsworth
Creative Lead (Copy): Jermaine Rowe
Creative Lead (Art): Nathan Moore
Design Director: Georgia Shillington
Senior Account Manager: Jorge Lastra
Production: Paper Moose
Director & Photographer: Karima Asaad
Director of Photography: Aaron Mclisky
Senior Producer: Lucy Whirledge
Line Producer: Henry Richardson
1st AD: Adam Smillie
Production Designer: Iwona Lau
Editor: Luey Conway
Colour Grade: Yanni Kronenberg
Online/VFX: White Chocolate
Sound Design & Mix: Caleb Jacobs
