The story of a playful family dinner occasion where the core ingredient goes missing.
Connecting Plots has unveiled it latest work for Australian Eggs, part of the 'Bring The Bright’ campaign which launched last September and shows how eggs bring brightness and fun to Australian meal times.
The new instalment continues to drive this positioning while elevating the use of eggs to consumption beyond just breakfast.
Australian Eggs managing director Rowan McMonnies said the ‘Bring the Bright’ brand platform has been received incredibly well.
"People really connect with it. It’s encouraging to see people start to embrace eggs in a broader range of meals and occasions," he said.
Connecting Plots creative partner John Gault said the ‘Bring the Bright’ platform is about the inherent joy that eggs can deliver.
"The platform has enormous potential. This is just the start of showcasing the breadth and versatility of the humble egg," said Gault.
The latest chapter tells the story of a playful family dinner occasion where the core ingredient goes missing.
The work has come to life in partnership with Infinity Squared, UM and Liquid Ideas, rolling out across digital channels including BVOD, DOOH, social and owned channels over the coming months.
