Australia Post’s latest ad aims to celebrate cultural diversity in football and pay tribute to what it offers to Aussie neighbourhoods.
As the Multicultural and Community Inclusion partner of the AFL, Australia past has taken a positive stance on cultural diversity in football.
The new ad is set to a modern version of Mike Brady’s footy anthem, featuring eight bands from various ethnic backgrounds belting out the tune.
The 60-second TV commercial will support a wider marketing campaign in the lead up to the 2016 Toyota AFL Multicultural Round.
Working in collaboration with independent creative agency Bengar Films, Mike Brady and behavioural change communications agency, The Shannon Group, the ad highlights that AFL is a game for everyone and offers people a sense of belonging – no matter who you are or where you’re from.
Credits
The Shannon Group
Managing Partner: Michael Daddo
Team Project Management: Elisa Horan
Copywriter: Emma Hill
Bengar Films
Producer: Melina Flood
Director: Ben Gartland
Director Accounts: Catherine Gunn
1st Assistant Director: Jason Faulkner
2nd Assistant Director: Ash Cottrell
DOP: John Wheeler ACS
Camera Operator: Tom David
Camera Operator: Chris De Souza
Behind-the-scenes: Nick Weller
1st Assistant Camera: David Goldsmith
Sound Recordist: Bart Bee
Gaffer: Trevor Ripper
Art Dept: Eleisha Gray
Make Up: Natalie Burley
Locations: Lisa Sbarrato
Editor: Bengar & The Butchery
Colourist: CJ Dobson
Post audio: Mike Brady, Doug Brady, Ben Hense, Bart Bee
Australia Post
Partnerships Manager: Sarah Rush
Community Relations PR Manager: Melanie Tuckwell
