An inflatable Santa spreading the merry as he flies.
Australia Post is taking its annual 'Spread the Merry' campaign to new heights this year with a continued focus on reconnecting with family and friends.
Created by The Monkeys, part of Accenture Song, the campaign tells the story of an inflatable Santa who has been blown from a suburban lawn on a freewheeling airborne adventure across Australia – spreading the merry as he flies.
The new campaign, directed by The Bobbsey Twins from Homicide, will air on broadcast television from November 6 and is supported by radio and out-of-home, including a hero 3D billboard in Melbourne’s CBD from November 21. The campaign also includes an audio described version for the visually impaired, and an Auslan version for the hearing impaired.
Australia Post chief marketing officer, Amber Collins, said: “We could all use an added dose of merry and our new Spread the Merry campaign perfectly brings together a feeling of fun, wonder and surprise and at Australia Post we’re proud to be responsible for delivering parcels and cards full of joy right across Australia this festive season.”
The Monkeys chief creative officer Ant Keogh says: “This is the fourth Spread the Merry campaign we’ve made in collaboration with Australia Post, and we’re really proud of how it has come together.”
Credits:
Client: Australia Post
Chief Marketing Officer: Amber Collins
Head of Marketing Communications: Corrina Brazel
Senior Marketing Manager: Karen O’Connor
Marketing Manager: Emily Howat
Creative Agency: The Monkeys, part of Accenture Song
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Chief Strategy Officer: Michael Derepas
Creative Directors: Hugh Gurney & Joe Sibley
Art Director: Ben Horewood
Copywriter: Michelle Canning
Head of Production: Romanca Mundrea
Head of Design: Raph Tamkalis
Group Content Director: Alex Ashby
Content Director: Adam Reeves
Content Manager: Ella Goldberg
Media Agency: Wavemaker
