Ausbuild's 'Building Communities Together' via alt/shift/

10 December 2024
 

Creative Agency: alt/shift/

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"Knowing your neighbours, feeling safe, and being an integral part of a community - all cornerstones of our building philosophy."

Ausbuild, Queensland’s largest privately-owned developer and home builder, has launched a brand campaign under the creative platform 'Building Communities Together'.

The campaign taps into the emotional journey new home buyers embark on in a bid to find not only a new home but a sense of community.

The campaign shines a spotlight on Ausbuild’s community-driven approach through the eyes of a young local expert - the kid who knows everyone and everything in the neighbourhood.

Ausbuild’s joint MD Matt Bell said the latest campaign is nostalgic for many Australians, highlighting the best parts of growing up in a great neighbourhood.

"Knowing your neighbours, feeling safe, and being an integral part of a community - all cornerstones of our building philosophy," he said.

The above-the-line campaign is alt/shift/'s first for Ausbuild, expanding on the role of the brand’s retained PR, social, and content agency.

alt/shift/ CEO Elly Hewitt said the in-house strategy and creative teams worked to ideate a campaign that would pull on the heartstrings of homebuyers.

"We’ve seen firsthand how Ausbuild shapes its community," she said.

"We wanted to create a campaign that would engage people with the values of the brand, shift what it’s known for, and deliver strong brand recall”

'Building Communities Together' is being rolled out across TV, social media, radio, out-of-home, and Ausbuild’s owned channels, including website, socials and display suites.

 

Credits:

PR, Brand & Creative Strategy: alt/shift/

Production: PhotoPlay

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