Hearing Healthcare specialist Audika is encouraging Australians to get get their hearing tested in a new campaign created by Mammal.
Hearing Healthcare specialist Audika has launched its new brand in the Australian market with a national campaign Un-Age developed by Sydney creative agency Mammal.
The campaign sees four established hearing clinic brands, who have been in the Australian market for more than 90 years, come together as a single new identity.
The Un-Age campaign is built upon the strategic insight that though people avoid hearing tests and hearing aids for fear it will make them seem older, the benefits of improved hearing might actually help users to feel younger.
“The Audika team has embraced a truly customer-focused campaign idea, which has allowed us at Mammal to develop distinctive and different creative across a range of platforms," Mammal creative partner Luke Chess says.
The campaign targets older Australians via a broad selection of media including Facebook, TV, digital display, point of sale, newsprint, and radio in selected markets. Creative is tailored to the medium and context to convey the message of "hearing younger".
“To inform this campaign, we commissioned research to understand how people feel about hearing healthcare. The research identified, that 90% of clients who report improved hearing after wearing their hearing aids feel better. And that 1 in 4 clients felt younger!" Audika general manager marketing Duncan Wakes-Miller says.
“This campaign raises the important issue of hearing healthcare and the positive benefits for people as they seek to enjoy life more. In the future, a sign of old age may be not wearing a hearing aid, rather than wearing one.”
Credits
Strategy & Creative – Daffers Little-Jones, Mike Watts, Luke Chess
Production & Management – Belle Oliva, Adrian Leppard
Sound & Editing – Greg Eagle
Digital & Print Design – Mark Moss
Image retouching – Kerry McElroy/Cranky Mermaid
Video Direction – Aimée Lee X. Curran
DoP – Mike Roberts
Photography – Billy Plummer
General Manager Marketing, Retail – Duncan Wakes-Miller
Group Marketing Manager – Abigail Denham-McQuillen
Marketing Manager, Acquisition – Aidan Rodgers
Marketing Manager, Digital – Fiona Hope
