"Brandishing these stories is extremely important to Audible."
Australian stars - actress, author and podcaster Miranda Tapsell and comedian, actor and podcaster Josh Thomas - have teamed up with Audible and a host of local talent to invite Aussies to explore the Home of Storytelling in a new brand campaign via Emotive.
Miranda and Josh are joined by a host of familiar faces and local Audible content creators in the campaign, including culinary figure Adam Liaw, journalist Marc Fennell, and media personality Flex Mami.
Set for TV, out-of-home, social and online video nationall, the campaign features Miranda giving Josh a tour inside a literal house of storytelling. Wandering through Audible’s halls and introducing him to a host of local creators, the pair pass Marc Fennell in the corridor, witness Adam Liaw demanding an edible soundscape, and meet the eccentric Flex Mami as she entices Josh with tips on how to thrive from her audiobook.
During the campaign, other popular titles on the platform are highlighted, including The Orchard (2021), featuring Eric Bana, Matthew McConaughey’s Greenlights (2020), and The Lord of the Rings: The Followship of the Ring (2021).
Ben Rolleston, country manager of Audible Australia says: “Audible is proud to combine premium storytelling with Australian voices across a wide variety of genres. As this campaign shows, we strongly believe in the importance of empowering and celebrating these voices, having produced more than 100 Australian Audible Originals the content series launched in 2017.
"Brandishing these stories is extremely important to Audible and that’s why we’re committed to maintaining our position as the Home of Storytelling and putting local talent on a world stage.”
Credits:
Client: Audible
Country Manager, Audible Australia: Ben Rolleston
Director, Brand and Content Marketing: Bushra Abel
Brand and Communications Manager: Nikki Harris
Creative Agency: Emotive
CEO: Simon Joyce
Managing Partner and Head of Strategy: Michael Hogg
Strategy Director: Anna-Claire Clendon
Creative Director: Paul Sharp
Creative Director: Kat Topp
Business Director: Pia McMorran
Account Manager: Kate Forrester
Head of Production: Hayley-Ritz Pelling
Senior Producer: Jessica Ameduri
Senior Producer: Sophia Del
Senior Editor: Sam Gadsden
Talent Acquisition Director: Ben Keep
Production: Emotive
Line Producer: Jessica Ameduri
Director: Zane Pearson
Post
Online: Blockhead
Audio: Electric Sheep
