The new year usually means new you and Atkins Nutritionals is using the start of 2015 to boost its Aussie presence in the diet market with a new campaign.
The campaign, by creative agency Arnold Furnace, sees brand ambassador and radio personality Fifi Box showcase her own story of weight loss while using the Akins Diet. The integrated strategy will include an online and PR campaign aimed at boosting the profile of the diet in Australia as well as a national television commercial.
In addition, Atkins is also launching competition to encourage people to join Fifi on the program for the chance to win one of four $2500 makeovers.
Atkins Nutritionals Australia and New Zealand MD Richard Sullivan said: “The Atkins Nutritional Approach is not a quick fix but a sustainable eating plan which encourages the consumption of nutrient rich vegetables, fresh fruit, dairy, lean protein and healthy fats, for safe and effective weight loss, weight management and long term healthy living.”
