Asahi Super Dry creates remotely operated Skill Tester via The Monkeys and Nakatomi

An interactive promotion.

Skill tester machines are a favourite Japanese pastime and a regular ritual for millions of professionals, retirees, gamers, university students, and now, Australian Asahi Super Dry drinkers.


To bring beer lovers even closer to modern Japan, Asahi Super Dry has built a real-life Japanese-style claw machine that can be controlled remotely via a smartphone anywhere in Australia.

Created by The Monkeys, part of Accenture Song, and interactive technology company Nakatomi, the machine uses an array of sensors and back-end technology to translate smartphone inputs into claw movements, detect prizes and notify fulfilment networks for prize dispatch.

“Occasionally we get the opportunity to bring to life an idea that's beautifully simple, remarkably complex and heaps of fun. The Asahi “Skill” Tester is a testament to what's possible when client, agency, and supplier pull together to realise their initial vision without compromise. The result — an incredibly delightful experience," Nakatomi managing partner Benjamin Bray said.

For a limited time, adults who purchase a specially marked case of Asahi or two 400ml glasses at participating venues will receive a code, giving them access to the machine to play for a chance to win.

Using live streamed video and a combination of skill and chance, they can manoeuvre the claw into position to try and claim a prize.

Each unique code entry also provides an entry into the grand prize draw for a Sony Bravis 50” LED 4K TV valued at $995. Access to the Asahi 'Skill' tester will be available to adults only. A Twitch stream of the mysterious machine will also operate 24 hours a day.

Asahi Super Dry marketing manager Marc Slater said the Asahi Super Dry brand is built on the thrill of unexpected experiences.

"And what could be more thrilling than playing a live 'skill' tester while other Asahi Super Dry drinkers watch on?" he said.

The Monkeys creative director Adam Slater said he's never had the requisite hand/eye coordination to operate a skill tester and win a prize.

"But I do enjoy an Asahi Super Dry. So I’m looking forward to cracking one open and watching people from all over Australia have a crack at winning a prize."

The campaign is live now across various channels such as OOH, on premise and social. 

 
Credits:
Client: Carlton & United Breweries
General Manager – Marketing: Nicole McMillan
Head of Beer: Benjamin Eyles
Marketing Manager: Marc Slater
Marketing Manager: Ben Haysman