Whatever the task, Artline delivers.
Artline, part of ACCO Brands Australia, has launched 'Up For The Challenge' reinforcing its reputation for crafting tools that deliver resilience, precision, and reliability.
Created by independent creative and media agency REBORN, the campaign demonstrates how Artline Pens and Markers meet the diverse needs of professionals, educators, and creators with ease and versatility.
Whatever the task, Artline delivers.
REBORN collaborated with production partner Humble and director Jordan Watton to bring the campaign to life by showing real-world applications of Artline products.
Whether bold strokes on construction plans, creative sketches, or whiteboard ideas in the classroom, Up For The Challenge captures the role of Artline tools where they’re needed most.
REBORN founder David Easton said this campaign is about celebrating the versatility and dependability of Artline’s products in the hands of those who rely on them.
“We wanted to create something that was fun to watch and connect with the people using these tools every day," Easton said.
Artline brand manager Lisa Baker said Up For The Challenge reflects the core of Artline’s purpose: tools designed to inspire and enable our customers to create, build, and inspire every day
The integrated campaign, planned and executed by REBORN, is rolling out nationally across digital, broadcast, and social media.
Credits
ACCO BRANDS:
Brand Manager: Lisa Baker
Senior Brand Manager: Mandy Jager
REBORN:
Founder: David Easton
Strategy Director: Gual Barwell
Group Account Director: Shailei Forrester
Senior Copywriter: Eric Franken
Motion Designer: Joseph Hoh
HUMBLE:
Creative Director - Duncan Shields
Executive Producer - Brynn Fulcher
Director - Jordan Watton
Artist - Sindy Sinn
Production Manager - Yavana Castillo
DOP - Don Buppapirak
ACS Photographer - James Horan
Motion Control - D2 motion / Dan Miller
Art Stylist - Fran Middleton
Music composition - Daniel Cartisano
Sound Design / Mix - 20below Steve Hessel
Colourist - Matt Fezz
