Designed to meet the all-too-familiar daily snack cravings without compromising on taste or health credentials.
Arnott’s has launched a new Snack Right range of treats in a campaign created by Saatchi & Saatchi Australia, part of The Neighbourhood – the connected platform of Publicis Groupe agencies that work with The Arnott’s Group.
Arnott’s is putting its 158 years’ experience behind the re-launch of its Snack Right range – the perfect solution for convenient and delicious snacking, designed to meet the all-too-familiar daily snack cravings without compromising on taste or health credentials.
The platform 'It’s all good' has been activated across consumer touch points from packaging to screen and has been executed via The Neighbourhood, which also includes Publicis Groupe agencies Spark Foundry (media), Arc (shopper) and Herd MSL (PR).
The campaign launches across screens in a film highlighting an office coming to life as workers discover the new range of snacks hitting their desks, courtesy of the office post/snack-boy.
The integrated campaign will run on digital, social, linear TV, shopper and PR.
Jenni Dill, group chief marketing officer at Arnott’s, said for too long, Australians have had to choose between healthy or delicious snacks.
"Snack Right is Arnott’s new range of snacks packed with health stars and the totally delicious taste Arnott’s is known for," she said.
"With our launch campaign, we wanted to show healthier snacking doesn’t have to be serious. Who doesn’t need a bit of fun in the office?”
Ranita Cowled, treating business director at Arnott’s, said Australians continue to reach for snacks more than ever.
"Arnott’s is committed to providing consumers with a convenient range of snacking options for themselves and their families, on-the-go and at home," said Cowled.
"As a brand known for its great tasting, quality snacks, we’re proud the Snack Right range continues to deliver on delicious taste, all while boasting 3.5 Health Stars or higher.”
Michael Barnfield, creative director at Saatchi & Saatchi, said healthy snacking has notoriously been drab and lifeless.
"Arnott’s Snack Right exists in an alternative world to this, packed with all the excitement and fun of this great-tasting new range," he said.
Created with health-conscious Australians in mind, each Snack Right product boasts a Health Star Rating of 3.5 stars or higher.
Credits:
Client: Arnott’s
CMO – Jenni Dill
Treating Business Director – Ranita Cowled
Marketing Manager – Alice Johnson
Creative: Saatchi & Saatchi
Creative Director – Michael Barnfield
Creative – Patricia Casten & Sophia Cussell
Account Management – Eddie Moult & Sanne Senior
Planning – Iona Macgregor & Bridget Moyle
Producer – Jakson Gray
Production company: Photoplay
Director: Scott Otto Anderson
Sound: Squeek E.Clean
Music sourced: Level Two Music
Media: Spark Foundry
PR: HerdMSL
Shopper: Arc
