Australian Radio Network is ramping up on marketing activity for its Kiis 1065 station.
The Kiis 1065 marketing campaign, with Kyle & Jackie O at the centre, is rolling out in a number of phases and includes targeted TV, outdoor, digital and social.
Its 2018 TV campaign builds previous creative set in a presenters Kyle & Jackie O's focus group - while the breakfast duo watch on and react from behind a one-way mirror.
As well as new TVC creative, the breakfast show hosts also have a large outdoor presence across the Adshel Rail and Adshel Live Digital networks. This includes station inventory at Parramatta train station and high impact large format outdoor.
ARN chief marketing officer, Anthony Xydis, says the campaign is a key part of ARN’s strategy for Kiis 1065 in 2018 and reflects an ongoing investment in marketing in the competitive Sydney market.
“This campaign is designed to maximise impact and targeted reach of Kiis 1065’s core demographic and key fans of Kiis 1065 and The Kyle & Jackie O Show,” Xydis says.
“It’s also an opportunity to introduce Will & Woody to our Sydney audiences as a ‘fresh way to drive home’.”
Xydis adds that Sydney is a very competitive market, which is why it opted for a high impact campaign across multiple channels “to reinforce key messaging for the show”.
