Content-led campaign pushes 'snow addicts' to go to New Zealand.
The work, by One Green Bean, is focused on the idea of 'snow addition', a condition that affects "the hard-core skier and snowboarder".
The content piece was filmed on location in New Zealand's Southern Alps and follows Kiwi talent Byron Wells and Janina Kuzma showcase why the area is a world-class destination for those who love snow.
The work is for Ski and Ride New Zealand; a collaborative marketing initiative of Destination Queenstown, Lake Wanaka Tourism, Queenstown Airport and Queenstown and Wanaka’s four ski areas - Coronet Peak, The Remarkables, Cardrona and Treble Cone.
Spokesperson Sarah O'Donnell says: "“Australia is our largest international winter market and we’re home to the largest and most diverse ski terrain in Australasia, with four ski areas and two vibrant alpine towns within an hour and a half’s drive of Queenstown Airport. We’re keen to encourage skiers and boarders to learn more about our region through the Snow Addicts campaign and ultimately book a long weekend or an extended holiday to get their snow fix.”
“The campaign gave us the opportunity to use some of our international snow sports stars, to show first hand why this region is truly world class. While it’s been produced to capture the attention of snow addicted Aussies and encourage them to visit the region to get their next snow fix."
Credits:
Agency – One Green Bean
Associate Creative Director – Kat Topp
Head Of Production – Alistair Ferrier
Director / Script Writer – Josh Whiteman
Production Company – The 2 Bearded Men
Producer – Toby Crawford
DOP – Tim Pierce
Post Production – The Gingerbreadman
Editor - Walter Ratcliffe
For more information, video
