Xero says it’s time to deal with the financial elephant in the room.
Xero, cloud accounting software for small businesses, has launched phase one of its widest-reaching advertising campaign to date, in conjunction with APN News & Media (APN) companies including Emotive, Australian Radio Network (ARN) and Adshel.
The campaign addresses the burden that many small businesses have to deal with: the piles of paper receipts and invoices that often fill desks, back offices, and shoeboxes. Just like Xero has “made accounting beautiful”, the campaign turns paper receipts and invoices into objects of beauty: ‘Xerogami’.
The Xerogami campaign sees Emotive join forces with Adshel and ARN to create an integrated strategy for Xero across online video, radio and OOH.
Xero Australia managing director, Trent Innes, says: “With Emotive, ARN and Adshel we created a campaign that used popular idioms and the concept of receipt origami, to make something beautiful out of the often chaotic paper-based accounting systems that many Australian businesses continue to use today.”
Emotive CEO Simon Joyce says: “Using a simple visual mechanic we were able to craft a content-first strategy that helped land the message and works seamlessly across social video, radio and outdoor.”
The Xerogami campaign is accompanied by a number of activities from Xero’s retained PR agency Sling & Stone.
The CMO of Xero is ex-Commbank marketer, Andy Lark. Read more here.
Credits
Creative:
Xero
Shane Hurt - Design Lead
Clare Ralston – Producer
David Brand – Copywriter
Steve Benn – Designer
Ben Erskine – Partner Marketing Manager
James O'Connell-Cooper – Direct Marketing Manager
Ross Purdy – Project Manager
Emotive
Creative & Production lead
Mark Harris – Agency Creative Director
Hayley-Ritz Pelling – Agency Producer
Simon Robson – Creative Director
Kyra Bartley – Director
Jacqui Hudson – Lead Paper Artist
Outdoor: Adshel
Radio: ARN
PR: Sling & Stone
