ANZ is announcing their new package-free offering.
ANZ has launched their 'Simpler Home Loans' campaign, announcing to all Australians their new package-free offering.
The campaign is the next attempt by ANZ staffer ‘Pete’ to make ads for ANZ comical, by using advertising tropes familiar in overblown fashion-style ads - the exaggerated storylines and over-the-top techniques often seen on screen.
Luana Hughes, head of home loans marketing at ANZ said: “ANZ is the first major bank to move away from bundled home loan packages, which customers can find hard to understand and value. Customers no longer need to take out a home loan package and pay an annual package fee to access interest rate discounts."
Tom Martin, CCO & partner at Special said: “A man stares down a stag and then floats in the air in his bedroom… Advertising itself has a way of sometimes getting a bit too convoluted and complex for its own good, so railing against that seemed like the perfect way to highlight that ANZ home loans have now taken a much more simplified approach with their offering.”
The campaign will launch soon across TV, OOH, social and digital.
CREDITS
Client: ANZ
CMO: Sweta Mehra
Head of Brand Strategy & Marketing: Kjetil Undhjem
Head of Home Loans Marketing: Luana Hughes
Campaign Lead: Dean Lisina
Project Marketing Lead: Gary Burch
Marketing Journey Expert (Digital): Ayesha Mullan
Marketing Journey Expert: Felicity Reddy
Marketing Journey Expert: Annie Vu
Content Expert: Hannah Sutton
Marketing Chapter Lead: Ivana Pappalardo
Marketing Journey Expert: Jess Boehm
Creative Agency: Special Group Australia
CEO & Partners: Lindsey Evans & Cade Heyde
CCO & Partners: Julian Schreiber & Tom Martin
Strategy Partner: Rebecca Stambanis
Strategist: Jack Gilbert
Creative Directors: Nils Eberhardt, Simon Gibson, Matt McCarron
Creatives: Shaun McFarlane, Janice Ko
Designer Director: Keir Vaughan,
Designer: Maggie Webster
Finished Artist: Jen Bailey
General Manager: Paige Prettyman
Business Director: Emma Salmon
Business Manager: Ben Deville
Head of Production/ EP: Sevda Cemo
Senior Producer: Alyce Guy
Stills Producer: Glen Mcleod
Digital Producer: Shiv Prabhavalkar
Production Company: FINCH Company
Director: The Bobbsey Twins
Managing Director: Corey Esse
Executive Producer: Loren Bradley
Producer: Alexandra Taussig
Director of Photography: Jeremy Rouse
Post Production House: The Editors
Offline Editor: Jack Hutchings
Colourist: Matt Fezz
Online Editor: Stuart Cadzow
Sound House: Rumble Studios
Music & Sound EP: Michael Gie
Composer: Jeremy Richmond
Sound Designer: Cameron Milne
Photographer: Andreas Smetana
Production Company: Flint
Retouching: Cream Studios
Media agency: PHD
Group Business Director: Jordan Smith
Business Director: Lizzy O’Connor
Planning Directors: Natalie O’Hanlon, Georgina Debenham
Strategy Director: Brendan Dodd
Investment Director: Kaitlin Despott
Digital Manager: Anastassia Choutova
Activations Manager: Jason Cheung
Investment Manager: Kim Stockdale
Account Executives: Brandon Rice, Isabelle Barton
PR agency: Thrive PR
Managing Director: Leilani Abels
APAC General Manager: Kelly Stambanis
Group Account Directors: Elisabeth Corcoran and Victoria Fruean
