Evolving from a single product association to an overarching mobility energy business that encompasses a range of customer needs.
The next phase of Ampol's brand journey, A to Anywhere, positions Ampol as being greater than the sum of its parts.
The creative is underpinned by Ampol's portfolio of products and services and its role in supporting the needs of customers.
While Amplify Premium Fuels remains core to the business, so too does its retail convenience offering Ampol Foodary, its national electric vehicle charging AmpCharge network and at home electricity offer through Ampol Energy.
Ampol chief brand officer Jenny O'Regan said 'A to Anywhere' speaks to the vital relationship between Ampol's people, customers, partners, and community and recognises that each operates as part of a broader, connected ecosystem.
"Evolving Ampol from a single product association to an overarching mobility energy business that encompasses a wide range of customer needs is the next step of our brand journey," she said.
An ambition to be Australia's preferred transport energy provider is celebrated in the campaign through the depiction of Ampol taking you from 'A to Anywhere'.
The 'A to Anywhere' campaign was created by Saatchi & Saatchi Australia and launched on BVOD. Messages will be layered as the campaign is executed over the coming months, beginning with brand messaging, then celebrating Ampol’s fuel, convenience, energy and mobility solutions initiatives.
The campaign is supported by an integrated media buy, via iProspect. The breadth of the campaign includes BVOD, YouTube, outdoor, radio, online display and social media.
