Celebrating 85 years of trusted care.
Bastion has partnered with Amcal to create 'Amcal. For You. For Life.'
This campaign reflects the brand's commitment to providing trusted care, professional advice, and essential health products to Australians for more than 85 years.
Sigma Healthcare CEO Vikesh Ramsunder said Amcal has consistently been recognised as one of Australia’s most trusted pharmacy brands, recently earning Canstar Blue’s Most Satisfied Customers Award for 2024.
"This campaign reinforces our commitment to support every generation in communities across Australia," Ramsunder said.
A key focus of the campaign is women’s health, highlighted by the launch of Amcal’s Women’s Health Magazine, which offers practical health advice and product information curated by skilled pharmacists and healthcare professionals.
Amcal has also teamed up with RizeUp Australia as its new charity partner to raise awareness and mobilize community support for families impacted by domestic and family violence.
RizeUp founder and CEO Nicolle Edwards said this sponsorship will significantly enhance our efforts to provide vital support and resources to those in crisis.
Bastion general manager Susan Bird added that it’s been a pleasure to work alongside Amcal, celebrating their legacy while looking forward to new initiatives that resonate deeply with customers and communities.
'Amcal. For You. For Life.' will be visible across various channels including online video, magazines, out-of-home advertising, in-store promotions, and digital activations.
Credits:
Amcal
Sigma Head of Marketing: Allana May
Sigma Brand Marketing Lead: Amie Fitt
Bastion Agency
Chief Creative Office – Simon Langley
Creative Director – Laurence Cronin & Scott Hopkins
General Manager – Susan Bird
Client Executive – Jonathon Lambros
Senior Producer – Niki Bentley
Production Company
Director - Stef Smith.
EP / Producer - Oliver Lawrance
DoP - Andrew Commis
Editor - Mark Bennett
Online / VFX - Brad Smith
Production Co - Photoplay / Playtime
