"Why stick with your pricey Hellco when you can escape to better value and service?"
Australian mobile provider amaysim has invited Australians to switch to better value with its promotional platform,‘The Escape Plan’.
Crafted by Cocogun and brought to life by artist Ellen Porteus and animator Will Pietsch, the campaign reminds mobile customers that sky-high bills are a thing of the past.
Amaysim’s CMO Peter MacGregor said wiith cost-of-living pressures surmounting, the brand knows more and more Australians are questioning the cost of their mobile bills.
“amaysim is the answer. So why stick with your pricey Hellco when you can escape to better value and service with The Escape Plan?" he said.
We wanted to bring this message to life in a typically cheeky, playful and provocative way and to give new and existing customers even more reasons to escape to amaysim and stay.”
Cocogun MD Chiquita King said The Escape Plan is a fun, light-hearted reminder to Australians that they "sure as hell don’t
need to stay stuck in the fiery pits of Hellco!”
“We’re so excited to see The Escape Plan out in the wild," she said.
The campaign is live from today across screens, radio and social channels.
Credits
CMO, Marketing & CX - Peter MacGregor
Senior Manager, Brand and Communications - Rachel James
Content Manager - Jarod Green
Brand & Campaign Manager - Sheryl Singh
Creative Agency: Cocogun
Managing Director - Chiquita King
Creative Partner - Ant Melder
Senior Copywriter - Lewis Clarke
Art Director - Jimmy Williams
Senior Art Director - Loz Maneschi
Group Business Director - Emily Hahn
Group Business Director - Christine Watts
Designer - Shev Tan
Media Agency: Avenue C
Business Director - Elena Giannini
Media Director - Gaby Srour
Digital Director - Mark Zala
Production Company: Jacky Winter
Illustrator - Ellen Porteus
Animator - Will Pietsch
Senior Agent & Producer - Ree Shelton
