Amart is providing quality furniture and a reason to dance in its new ad.
Amart Furniture has a sassy new attitude in its latest work from Y&R.
The new spots campaign features a mic-dropping mum with a lip-synching bub, an embarrassing dad and an unlikely pair of River dancers showing off their excitement at their new furniture.
The campaign is a continuation of the ‘I got it at Amart’ platform introduced last month.
Y&R Brisbane ECD Brendan Graney says: “The pride you feel when you score a great deal on quality furniture expresses itself in many ways. It’s a fertile platform we can continue to explore and evolve.”
This ad will be rolling out across television, radio, out of home, digital and in-store experience.
CREDITS:
Client: Amart Furniture
CEO: Lee Chadwick
General Manager – Customer: Rodica Titeica
Head of Creative: Bradley Chard
Advertising Co-ordinator: Courtnee Waterson
Agency: Y&R Brisbane*
Chief Creative Officer: Paul Nagy Executive Creative Director: Brendan Greaney Associate Creative Director: Chelsea Parks
Senior Art Director: Andrew Leftley
Head of Broadcast and Content (Melbourne): Sheridan Wadelton Broadcast and Content Producer: Sarah Ferrier Managing Director: Adam Kennedy Head of Strategy: Andrew Kolb General Manager: Fiona Caird Account Director: Lynsey Murtagh Account Manager: Natasha Kent Studio Manager: Santi Drane Senior Retoucher: John Shard Editor: Grif Englander Production: FINCH Director: Alex Roberts
Producer: Cath Anderson
Editing House: ARC EDIT
Editor: James Ashbolt Grade/online: Nakatomi Sound: Cutting Edge Brisbane
