Say goodbye to Mr iSelect and hello to Georgie – a mum who always gets it right.
ISelect has released the second ad of its new brand platform, which aims to position the electricity company as a go-to destination for customers to compare products.
The platform 'Always get it right' launched earlier this April, with an ad which marked the end of the Mr iSelect character, who fronted the brand's advertising for the past five years.
The ad, by Leo Burnett Melbourne, shows a mum who has the power to make things go her way – from finding the right energy plan to turning her husband into a gladiator character.
