"Let’s face it. Preparing for Margs and Xmas can be a bit of a drag."
Independent creative agency Emotive has unveiled ‘The Altos Lazy Xmas Guide’ to help make Christmas a whole lot easier.
Pernod Ricard’s Altos Tequila has joined forces with Courtney Act, Lime Cordiale and Luisa Dal Din to launch a new campaign designed to take the hard work out of make Margs and help Australians find the time to actually enjoy the festive season.
Pernod Ricard Australia's managing director Kristy Rutherford said Altos Tequila was voted by bartenders as the world's number one Tequila for Margs, but we’re not all trained mixologists.
"And with the holiday season on our doorstep our job is to make it as easy as possible for people to sip the most tasty Altos Margs without all the hassle," she said.
"Last year we teamed up with UberEats to deliver ‘emergency’ limes to marg makers in need. We are back this year to remove all the barriers to the Marg – all you need is your Altos Tequila and a LISTO pre-mix serve. Salt and lime optional. So you have more time to enjoy the season."
The Altos Lazy Xmas Guide is full of handy tongue-in-cheek inspiration, from tips on Lazy Margs recipes to lazy regifting, chat GPT Xmas messages and side-stepping family portraits.
Courtney Act said, "Let’s face it. Preparing for Margs and Xmas can be a bit of a drag".
"This year, I’m going to sit back and nail the festive season! Re-gift the socks, skip the tedious card writing and make time for fun things this Christmas - like sitting back with a Lazy Marg with Altos Tequila," she said.
The campaign will launch with talent led social content coupled with a targeted media strategy that drives people to Dan Murphy’s to purchase Altos Tequila & LISTO Marg Mix.
Emotive head of fame Ashleigh Bruton said for all the Xmas campaigns and content out there, one thing you don’t hear very often is ‘be lazier’.
"But the Lazy Marg with Altos Tequila felt like the tip of an iceberg in terms of lazy hacks that could help people get more enjoyment out of Xmas by putting less effort in," she said,
"So, we leant into the human truth of social being one of the key drivers for inspiration at this time of year and partnered with a really diverse mix of talent to co-create content that brings this serve and this attitude to life."
The campaign rolls out nationally across digital, social and owned channels from the December 12.
Credits:
Client: Pernod Ricard
Ella-Louise Brett: Senior Brand Manager
Maddie Jahnke: Head of Marketing
Kristy Rutherford: Marketing Director
Creative, Production & Talent: Emotive
CEO: Simon Joyce
CSO & Managing Partner: Michael Hogg
Group Creative Director: Darren Wright
Head of Fame: Ashleigh Bruton
Strategy Director: Gerard Petherbridge
Social, Talent & Partnerships Director: Daisy Conroy-Botica
Art Director: Lucy Karsai
Copywriter: Alister Hill
Business Director: Liam Walker
Senior Account Manager: Elisa Donato
Head of Production: Hayley Ritz-Pelling
Producers: Gemma Atkinson, Jelena Stancevic, Candice Dobbie
Editor: Sam Gadsden
Post Producer: Rebecca Love-Williams
Head of Design: Daniel Mortensen
Designer: Eunice Nie
Director: Tim Seller
DOP: Jose Alkon
Camera Assist: Isabel Macmaster
Art Department: Jess Jacob
Art Assistant/Runner: Nicola Enrico
Luisa HMU: Jenny Roberts
PR: Emotive
Head of PR: Hannah Devereux
