Aldi has launched its new tagline “home of the lowest prices” in a campaign featuring a talking supercomputer having a meltdown.
The campaign, by BMF, positions the supermarket as Australia's lowest price supermarket by highlighting examples of low prices. And how low are they? Low enough to blow up a supercomputer apparently.
BMF creative director Alex Booker said: “Most creatives would turn their nose up at a
retail template brief. But this is Aldi and the normal rules don’t apply. I’m proud of the fact
we were able to take the annoying clichés of retail – loud noises and flashing lights – and turn
them into something entertaining that’s true to Aldi.”
This campaign launched with a series of TVCs, radio, catalogue, digital, social, print and POS.
Credits:
Credits:
Executive Creative Director: Cam Blackley
Creative Director: Alex Booker
Copywriter: Jonty Bell
Planning: Ali Tilling
Managing Partner: Stephen McArdle
Group Account Director: Jonny Bucknall
Account Director: Aisling Salmaggi
Account Manager: Hayley Basham
Designer: Lincoln Grice
Agency Producer: Jenny Lee-Archer
Director: Alex Booker (BMF)
Producer: Alex Hay
Production Company: Rabbit Content
Post Production: Method & White Chocolate
Editor: Mark Bennett (Method)
Music: Production Library
Sound Production: Rumble Studios
DoP: Hugh Miller
Advertising and PR Director: Sam Viney
