Aldi: for hands so soft your girlfriend will be jealous

28 October 2014
 

Creative Agency: BMF

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Dish washing liquid with a side of creepy? It's the latest Aldi campaign.

Aldi is keeping its Aces-winning "Like Brands, Only Cheaper" ads going with a new TVC bringing attention to its bargain prices. This time, instead of featuring a giant cheese eating mouse, it's a guy with lady hands. He's letting you know that Aldi dishwashing liquid is so gentle, you could be sporting hands as lovely as his (manicure not included).

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